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It is easy to make money with email lists. You don’t have to design anything, no subscription fees or handling charges. All you need to do is sign up as an affiliate and start marketing your opt-in list online. There are many ways to create these lists and promote them. Some of the most popular ways include:

Spam. One of the easiest ways to rent email lists is to send out emails to spammers. All you have to do is join a bulk email service provider and write and syndicate your sales letters. This will land you in trouble with the anti-spam law one day. You need to make sure that you have permission from the people on your list before you start sending them email messages.

CAN-SPAM laws. If you rent email lists and pass them off to your recipients, you could get into trouble with the Federal Trade Commission or the State Department for distributing unsolicited emails. Can-spam laws make it illegal to collect personal information of individuals and forcing them to respond to ads that contain commercial advertising. However, you are allowed to collect other information about your subscribers.

Profiting from these lists. When you rent email lists, you can collect the names and email addresses of people who sign up to your list. Then, you can use these data to market to them and make money. For example, you can sell the email addresses of people who have expressed an interest in your product to advertisers who will pay you for every email they send out using your subscribers.

Opt-in E-mail lists. This is the best option for you if you only need to collect basic data and do not want to deal with the issues mentioned above. An opt-in email list allows you to collect name and email addresses of subscribers at a later time when you feel the need to do so. Although this option costs you more initially, it can save you a lot of money in the long run because you will only be paying for the people who actually chose to subscribe to your list.

Bounce rate. Another factor that can affect the amount that you spend on renting or purchasing email lists is the bounce rate. The bounce rate is the percentage of recipients who leave your site after viewing your content. If you want to make money with your lists, you need to make sure that your subscribers have a high bounce rate. The higher the bounce rate, the more likely it is that those recipients will never return. Bounce rate is one of the factors that you should consider when determining whether or not the cost outweighs the benefit of renting or purchasing.

Opt-in E-mail lists. Once you have gathered your email addresses, you will need to provide them with an opt-in form where they will provide their name and email address so that you may send them marketing emails. Many companies provide their subscribers with an opt-in form on the front page of their website. However, some internet marketers prefer to provide the link to their website so that subscribers will click on it instead of clicking the “opt-out” link located on the home page. Whichever method you choose, make sure that you include your opt-in form on each page that you publish so that you will be able to gather your email addresses.

Provide quality customer service. When it comes to renting or buying email lists, you should also take care to provide your subscribers with good customer service. There are some internet marketers who do not pay attention to this vital factor. To avoid bad experiences from your subscribers, always remember to address their questions and complaints promptly.