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Google Ads is among the most popular and traditionally used paid advertising platforms inside a digital marketing strategy today. It is a proven method which includes benefitted many companies by way of;

Reaching more and more people faster.

Increasing brand awareness.

Remarketing to previous visitors.

Track and monitor performance effectively and accurately.

Creating greater visibility to your brand and business.

There quite a bit of potentials out there for businesses, specifically local businesses, because over time, people near me’ searches have raised drastically (with the advent of smart mobile phones), creating more opportunities for local businesses.

With the assistance of a Digital Marketing Agency which is specialized in ads google ads or elsewhere, exactly what can a local business do in order to tap into the vast opportunities available from Google Ads to generate more leads, traffic, and conversions?

Here are a few tips:

Ad extensions – Ad extensions are extra items of information which can be added for your advertisement giving more information about your business to users. Ad extensions may include such information as contact numbers, reviews, additional links aimed at your web, etc. Your ad extensions must be selected as outlined by your specific goals for creating the ad, plus your partner Google Ads Agency will help you with this. For example, if you want to direct more and more people to your physical store, you can have location extensions, call-out extensions, etc.

Local service ads – This is a relatively recent ad format on Google Ads, that’s specially designed for local firms that offer a specific service. These ads have excellent performance because they are very relevant to the search. An added good thing about local service ads is because give the business more prominence on Google Maps and will be displayed on ‘near me’ searches.

Google product listings – Let your visitors and other shoppers know very well what products you have in stock with Google product listings.

Customer reviews – Using your customer reviews on the website is a good way of increasing sales, provided they are placed well and therefore are positive reviews. How do you know which reviews can have a positive reaction to your customers? You can test which reviews draw in clicks by testing them as ad copy. The best-performing ones ought to be displayed on your own website.

Testing keywords – Run ads with assorted keywords to find out which ones will convert well. The best-performing keywords will then be used for the SEO purposes.

Use local terms for keywords – Using local terms for keywords and the copy can be be extremely appealing to shoppers and make a sense of pride within your local community. In addition, using local landmarks and locations can be beneficial to you as well.

Google’s My Business page – This feature is free for business users and allows you for people to get information about your small business. This normally include telephone numbers, addresses, product types, opening hours, etc, too as customer reviews.

Negative keywords – Negative keywords can drain your financial budget, and never really enable you to get any leads. Having a listing of negative keywords is a good means of avoiding unwanted traffic that’s irrelevant to your business, and will not allow you to get any sales.

Optimised landing pages – More often than not, an ad will lead an individual to a business website’s Home page and after that the user is expected to navigate the web page on their own and locate the products they’re interested in. Most users end up receiving fed up before long and abandon their intent to buy anything. The solution because of this is to have dedicated landing pages to your ad campaigns so that the user is directed to the items or information they’re interested in.

Remarketing ads – Remarketing to people people who have already visited your website previously is a superb way of increasing conversions as these are people that had or still the interest to get your products.