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Popunder advertising can be a format where an ad opens in a new browser window or tab behind the user’s active window. It’s meant to be less intrusive than pop-ups, appearing only after the user has left or minimized the key site window, setting up a more seamless browsing experience. Popunders could be highly effective for advertisers looking to reach engaged users while minimizing the disruption a result of more overt ad formats.

What is Popunder Advertising?

Unlike traditional pop-up ads, which open directly as you’re watching user’s screen, popunder ads appear “behind” the principle browser window. Because they remain hidden before user closes or minimizes the primary window, they’re less interruptive and also have lower likelihood of causing frustration. This format is popular in internet advertising because it can reach users effectively without compromising the browsing experience.

Why Use Popunder Advertising?

Popunder advertising offers several unique benefits:

Higher Engagement: Because they don’t interrupt the consumer’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.

Improved Visibility: Popunder ads stay visible even after the user has finished with the primary site, increasing the odds of interaction.

Less Intrusive: Popunders are not as likely to annoy users compared to pop-ups, leading to higher user tolerance and engagement.

Lower Cost: Due to their low-profile nature, popunder ads routinely have lower costs per click or per impression in comparison to other ad formats.

Wider Reach: Popunders work effectively for various forms of campaigns, including e-commerce, internet affiliate marketing, app installs, and subscription-based services.

Top Popunder Ad Networks

Selecting the right ad network is essential for running successful popunder campaigns. Here are some in the top popunder ad networks that provide quality traffic, targeting, and customization options:

1. PropellerAds

PropellerAds is a popular ad network known for its reliable traffic and advanced targeting options. They provide a variety of ad formats, including popunders, and possess a strong presence in desktop and mobile markets.

Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.

Best For: E-commerce, app installations, and leads generation.

Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns based on performance.

2. PopAds

PopAds focuses on popunder ads, offering one with the fastest and many customizable platforms. Known for its quality traffic, PopAds allows advertisers to put strict targeting parameters and bids, so that it is ideal for cost-effective campaigns.

Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.

Best For: Affiliate marketing, adult content, and media-rich campaigns.

Tip: Experiment with PopAds’ daily budget settings to ensure your campaign reaches its target market without overspending.

3. Adsterra

Adsterra is a well-established ad network that provides popunder ads as well as other ad formats. Their advanced fraud detection technology and responsive customer service make them a good choice for advertisers.

Features: Targeting by device, main system, country, and language, along with real-time tracking.

Best For: E-commerce, sweepstakes, and crypto-related offers.

Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly helpful for campaigns that want reliable and clean data.

4. HilltopAds

HilltopAds is an ad network that gives cost-effective solutions, including popunder ads. They’re famous for competitive CPM rates, high-quality traffic, and robust targeting features.

Features: Targeting determined by geography, device, and period, in addition to ad frequency caps.

Best For: Budget-friendly campaigns, app installs, and internet affiliate marketing.

Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to discover the most cost-effective solution for your campaign.

5. Clicksor

Clicksor offers a variety of ad formats, including popunders. With Clicksor’s advanced retargeting options, you can reach users who may have shown interest in your brand, increasing the chances of conversion.

Features: Retargeting, geo-targeting, and device targeting, with choices for CPC and CPM pricing.

Best For: Lead generation, app installs, and content-based websites.

Tip: Leverage Clicksor’s retargeting capabilities to activate users who’ve previously interacted using your website or ads.

6. TrafficJunky

TrafficJunky is really a reputable ad network famous for its reach in adult and entertainment content, though it’s also ideal for mainstream campaigns. They provide various ad formats, including effective popunder ads.

Features: Audience targeting, ad rotation, and high-quality traffic sources.

Best For: Adult content, gaming, and entertainment.

Tip: Use TrafficJunky’s dynamic CPM bidding to reach your audience at optimal times and bid competitively based on real-time traffic availability.

Best Practices for Running Successful Popunder Campaigns

To maximize the impact of your respective popunder campaigns, follow these best practices:

Target the Right Audience: Use detailed targeting options like location, device type, operating system, and interests to achieve the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.

Craft Compelling Landing Pages: Since popunders open a new page in the background, be sure your landing page is optimized for engagement. Use clear calls to action, engaging visuals, plus a streamlined design to encourage conversions.

Experiment with Different Offers: Popunders work most effectively for campaigns that don’t count on immediate action, for example sign-ups, surveys, downloads, and other leads generation offers. Test various offers to find the most effective one for your audience.

Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing the same popunder ad too frequently can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.

A/B Test Your Ads: Test different ad creatives, calls-to-action, and web page designs to determine which variations drive the best results. A/B testing helps optimize your campaign for maximum ROI.

Leverage Retargeting: Use retargeting to have interaction users who previously interacted using your site but didn’t convert. Popunder retargeting ads work well in re-engaging prospective customers and can drive more conversions.

Monitor Performance and Adjust: Regularly review of your campaign analytics to determine what aspects will work and which aren’t. Adjust your targeting, budget, and bidding strategy as required to optimize results.

Types of Campaigns That Work Well with Popunders

While popunders can work across industries, they may be particularly effective for certain kinds of campaigns:

Lead Generation: Popunders are well-suited for to generate leads campaigns that ask users to register or fill out a form. The additional exposure makes it easier to generate leads from interested users.

E-Commerce Discounts: Offering discounts or flash sales via popunders is definitely an effective approach to drive sales. Users who start to see the offer when you shop or browsing may return to your site to adopt advantage with the deal.

App Installs: For app developers, popunders might be a cost-effective way to drive downloads. Popunder ads geared to specific devices can encourage users to install an app directly from the ad.

Survey and Sweepstakes Campaigns: Popunders work nicely for campaigns that don’t require immediate action but take advantage of high exposure, including online surveys, sweepstakes, and contests.

Affiliate Marketing: Affiliates may use popunders to operate a vehicle traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that interest their target audience, affiliates can perform significant ROI with popunders.

Pros and Cons of Popunder Advertising

Like any ad format, popunder ads have their own advantages and challenges.

Pros:

Less Intrusive: Popunders don’t interfere with the browsing experience as much as pop-ups.

High Engagement: Due to its discreet nature, users will interact with a popunder.

Lower Cost: Popunders in many cases are more affordable than other display ad formats.

Broad Reach: Effective across various industries as well as for multiple campaign types.

Cons:

Ad Blockers: Popunders may be blocked by ad-blocking software, limiting reach.

Potential for Annoyance: Despite being less intrusive, many folks still find popunders frustrating, particularly when frequency caps aren’t set.

Delayed Engagement: Since popunders don’t appear in the foreground, users may not talk with them immediately.

Popunder advertising is a powerful tool for marketers and advertisers trying to engage audiences without having to be overly disruptive. By using reputable ad networks, following tips, and trying out different campaign types, it is possible to harness the opportunity of popunders to enhance traffic, engagement, and conversions. Whether you’re in e-commerce, leads generation, or app promotion, popunder ads might be a cost-effective addition for your advertising strategy.