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Telegram has become one of the extremely popular messaging apps, with 800 million monthly active users. If you want to promote your business, brand, or content, run telegram ads provide a great chance to reach a universal audience.

Unlike other platforms, Telegram’s ad system is designed to be privacy-focused, non-intrusive, and displayed only in public places channels with more than 1,000 subscribers. This guide will walk you through how to run ads on Telegram effectively.

1. What Are Telegram Ads?

Telegram Ads are sponsored messages that appear in large public channels with a minimum of 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable url to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram

Massive Audience: Reach numerous active users globally.

Privacy-Focused: No private data tracking, so that it is a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)

Step 1: Create a Telegram Ad Account

To start, visit the Telegram Ad Platform at ads.telegram.org and log in with your Telegram account.

Step 2: Set Up Your Ad Campaign

Choose the Target Language & Region

Select which and country where you want your ad to look.

Create Your Ad Message

Write a shorter and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a link to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public areas channels with 1,000+ subscribers.

You can select specific topics relevant for your business.

Step 3: Set Your Budget & Bid Price

Telegram Ads work on a cost-per-impression (CPM) model.

The minimum budget to run ads is €2 million ($2.1M), making it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids progress placements).

Step 4: Submit & Launch Your Ad

Review your campaign settings.

Click Submit for Review (Telegram will verify that your ad follows the rules).

Once approved, your ad will begin appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)

If you don’t have a big budget, you’ll be able to still advertise your business with your methods:

1. Promote in Public Channels

Collaborate with Telegram channel proprietors to post ads or sponsored messages.

Find popular Telegram channels related to your niche.

2. Use Telegram Bots for Marketing

Create automated bots to engage users, respond to questions, or provide promotions.

Many businesses use Telegram bots for customer service and product recommendations.

3. Create Your Own Telegram Channel

Build a community around your company.

Share valuable content, updates, and promotions to attract followers.

5. Tips for Running Successful Telegram Ads

✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.

✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy.

✔ Target the Right Audience – Choose relevant channels and languages to maximise engagement.

✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram can be quite a powerful approach to reach millions of users, particularly if have a big budget. However, if you’re your small business or startup, alternative marketing techniques like sponsored posts, bots, and organic growth can nevertheless be highly effective.