Activity

Bounce rate is the percentage of visitors who left your internet site/webpage through the entry point without having done any activity. Activity will mean clicks made & pages visited. High bounce rate shows that the content presented or perhaps the way it turned out presented was not relevant to the entrance options.

Visitors landing in your entry page are considered to bounce should they:

Close your window or an open tab

Types a whole new URL

Leave the website by clicking the BACK button

Click one of the links on the page that can them to a different site.

Or the Session timeouts (generally taken as 30 mins)

Why most people are looking for ways to lower Bounce Rate?

The fact is simple – The lower the bounce rate, higher the possibility of visitor browsing your web site pages and converting.

Google.com analytics specialist Avinash Kaushik states:

“It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying.”

Now, the bigger question is – How to control the Bounce Rate?

Content – The content available on the website is the most important factor for bounce rate. If this content is strongly related the visitors expectations the probability is that they will not likely bounce from your internet site without visiting other parts of website. For E.g. if your website is about IT Conferences as well as on landing page you are talking about general stuff rather than educating the visitors for the benefits of attending your conferences, then readers are more likely to leave your internet site due to not enough desired information.

Website Load Time – Try to lessen the website load time – It’s really nearly impossible to find patient visitors. Instead of using heavy animations on the complete page that can lot of time to load, use animation only inside banner area and offer text content in remaining part of the page. This will make user read this content and inside mean time your animation will even load.

Flow – Provide your visitors with proper entry ways to find their way. Do proper linking for the internal pages that guide the crooks to their areas of interest. Most of the visitors bounce simply because they were not able to navigate to relevant pages. Make your navigation flow user-friendly by categorizing and sub-categorizing.

Above the fold – All your important info has to be placed ‘above the fold’. This includes your ‘call to action buttons’. ‘Above the fold’ is that section of the website which you see with no scroll. Research states that 60% – 80% of visitors won’t scroll your internet site ‘down the fold’, therefore the best opportunity is lying ‘above the fold’.

Popups – No one likes Popups, particularly if then appear as an unwanted guest. They are the biggest distraction, each time a visitor is seeking some important information. Even the feedback popup, sometimes annoys the visitors and they bounce.

The previously referred to points will surely help you reduce your web site bounce rate

We at AfterTheNet – The Web Strategy Company follow the above mentioned keyword tactic to supplement our clients with the most basic towards the most advanced techniques for any goal they decide to reach using website. Our step wise approach provides them the complete visibility of these website – that they can are lacking very often, in deficiency of a trustworthy resource.